Justin Goodbread, Certified Financial Planner™, Value Growth Advisor, and Exit Planning Advisor, shares insights from Your Baby's Ugly: Maximize the Value of Your Business, or You'll Have Nothing to Sell. Are you creating a business that's attractive to others—or is it a business only a parent could love? Learn what makes a business valuable and the proactive steps you can make to nurture your company for better transferability, more longevity, and a larger appraisal price when you're ready to sell.