204 CULTURE | How to unlock the power and potential of the Gen-Z workforce. w/AnneMarie Hayek

AnneMarie Hayek, a cultural consultant, generational expert, and social agitator who deeply understands society’s evolutions, shares the distinctions and defining characteristics of GenZ. Learn why Gen-Z is such a powerful generation and why their values and ideals are essential to a business owner from both a marketing and employer perspective.

AnneMarie shares:

  • What she believes is the false narrative being shared about Generation Z.

  • The differences between what other generations and Gen-Z employees are looking for from an employer.

  • How Gen-Z is the “creator generation” and the importance of that definition to the organizations that hire them.

  • Why she thinks we would expect that we would see much more loyalty for the investment that employer makes into gen Z than we did a decade or two ago with millennials.

Find the full transcript here.




AnneMarie Hayek

AnneMarie Hayek is a cultural consultant, generational expert, and social agitator who deeply understands society’s evolutions. She founded and leads two companies, Global Mosaic and ZSpeak, with a passion for navigating the cultural movements shaping our world. AnneMarie and her team of experts have advised the world’s largest companies, organizations, governments, and presidential candidates for more than twenty-five years. She has a graduate degree from the University of Chicago and previously served as SVP and VP of Global Strategy at BBDO and Leo Burnett.

Visit AnneMarie’s Website