Justin Goodbread, Certified Financial Planner™, Value Growth Advisor, and Exit Planning Advisor, shares insights from Your Baby's Ugly: Maximize the Value of Your Business, or You'll Have Nothing to Sell. Are you creating a business that's attractive to others—or is it a business only a parent could love? Learn what makes a business valuable and the proactive steps you can make to nurture your company for better transferability, more longevity, and a larger appraisal price when you're ready to sell.
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Justin Goodbread
Justin A. Goodbread is a CERTIFIED FINANCIAL PLANNER™ practitioner and an advisor with WealthSource® Knoxville. After several years of working in a large wealth management firm, he ventured out on his own in 2009 starting Heritage Investors and eventually joining WealthSource® Partners, LLC in 2022.
As a serial small-business owner, Goodbread has bought and sold multiple businesses. He uses this experience, along with his continuing education, to help business owners grow and sell what is often their largest asset — their business. Through blog posts, podcasts, videos, and live speaking appearances Justin’s goal is to simplify the financial world for business owners and their families.
In addition, he has recently published his second book, "Your Baby's Ugly," teaching readers how to assess the sellable value of their company with the goal of growing its long-term value. His relatable and effective educational style has thrust him into the national stage, garnering him multiple awards and accolades including inclusion on Investopedia's list of Top 100 Financial Advisors four years in a row.
In his free time, Justin enjoys driving his tractor and playing on his "hobby farm" in Tennessee with his wife and three children.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Advisors who wished to be ranked in Investopedia’s Top 100 Financial Advisors list either self-submitted answers to questions compiled by Investopedia or were nominated by peers. Rankings were determined based on number of followers and engagement on social media, primary contribution to professional industry websites and their focus on financial literacy. Neither performance nor client experience, however, were considered. No compensation was paid by WealthSource Partners, LLC or Justin Goodbread to secure placement on Investopedia’s Top 100 Financial Advisors List.Facebook: https://www.facebook.com/justingoodbread
LinkedIn: https://www.linkedin.com/in/justingoodbread/
Twitter: https://twitter.com/justingoodbread
