104 MARKETING | How to learn the secret language of your ideal customer. w/Jeffrey Shaw.

104 MARKETING | How to learn the secret language of your ideal customer. w/Jeffrey Shaw.

Jeffrey Shaw, host of the popular business podcast Creative Warriors, shares insights from his book Lingo.  Learn how to understand your ideal customer's secret language to form a deeper connection, increase profits, and make your business irresistible. 

98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee.

98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee.

Steve Mckee, Founder, and President of McKee Wallwork & Company, an award-winning integrated marketing firm, and author of Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It, shares insights on how to understand the non-rational ways your customers and prospects make decisions. Learn how to apply this knowledge to your marketing efforts to attract more of the right customers, and close more sales.

94 MARKETING | How inbound marketing can accelerate your business growth. w/Sam Mallikarjunan.

94 MARKETING | How inbound marketing can accelerate your business growth. w/Sam Mallikarjunan.

Sam Mallikarjunan, a Marketing Fellow at HubSpot, shares insights from his experience as the former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Learn how to make inbound marketing an integral part of your customer acquisition strategy.