Jon Picoult, customer experience expert and founder of Watermark Consulting shares insights from his latest book: "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." Learn how to convert more sales prospects into customers and more customers into obsessed brand ambassadors.
156 BRANDING | Why Reputation Management is the new competitive advantage. w/Bill Coletti
Bill Coletti, Founder and CEO of crisis communications and reputation management firm Kith, shares insights from his best-selling book Critical Moments: The New Mindset of Reputation Management. Learn the behaviors that help the most effective leaders perform at their best during a crisis. Find out how to use the same techniques that leading global companies are deploying to protect and grow your most valuable asset - your reputation.