Copywriting

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.

66 STRATEGY | How to improve your business writing skills. w/Gary Kinder.

66 STRATEGY | How to improve your business writing skills. w/Gary Kinder.

Gary Kinder, New York Times Bestselling author, and creator and founder of WordRake, the only software in the world that edits text for clarity and brevity, shares insights on how to improve writing skills throughout your organization.  Find out how you and your team can communicate more effectively, enhance your reputation, and increase the value of your brand.

50 MARKETING | How to create a meaningful elevator pitch in 4 easy steps. w/Kevin Rogers.

50 MARKETING | How to create a meaningful elevator pitch in 4 easy steps. w/Kevin Rogers.

Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian, until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Today Kevin is an expert copywriter, and one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Find out how you can apply his deceptively simple 4-sentence formula to skyrocket your profits and grow your businesses at record pace!