156 BRANDING | Why Reputation Management is the new competitive advantage. w/Bill Coletti

Bill Coletti, Founder and CEO of crisis communications and reputation management firm Kith, shares insights from his best-selling book Critical Moments: The New Mindset of Reputation Management. Learn the behaviors that help the most effective leaders perform at their best during a crisis. Find out how to use the same techniques that leading global companies are deploying to protect and grow your most valuable asset - your reputation.



About Bill Coletti

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Bill Coletti is a reputation management, crisis
communications and professional development expert,
keynote speaker, Wall Street Journal Risk & Compliance
panelist, and best-selling author of Critical Moments:
The New Mindset of Reputation Management
.

He has more than 25 years of global experience managing
high-stakes crises, issues management, and media
relations challenges for both Fortune 500 companies
and winning global political campaigns.

Bill co-led the Global Risk Management and
Crisis Communications Practice for Hill+Knowlton
Strategies, holding senior leadership positions in the
firm’s Austin, Texas, Los Angeles and Orlando, Florida
offices.

Bill has provided senior counsel in crisis management,
corporate communications, and reputation defense to
numerous clients, such as AT&T, Target Corporation,
American Airlines, The Home Depot, Xerox, Nuclear
Energy Institute, and Cargill, as well major universities
and global NGOs. Previously, Bill served in the Republic
of Bulgaria as a senior advisor to the prime minister,
Council of Ministers, and the labor minister. He was the
first executive director of the American Chamber of
Commerce in Bulgaria,