147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

Jim Karrh, Ph.D., a recognized thought leader in marketing and buyer behavior and host of The Manage Your Message podcast, shares insights from his book: The Science of Customer Connections: Manage Your Message to Grow Your Business. Learn how to create stories about your business that lead to more productive customer conversations, leading to better relationships, more referrals, and a stronger brand for your business.

139 MARKETING | How artificial intelligence is changing the marketing game. w/Patrick McKenna.

139 MARKETING | How artificial intelligence is changing the marketing game. w/Patrick McKenna.

Patrick McKenna, Founder, and CEO of Strike Social, a global technology-enabled digital advertising company, shares insights from over 30 years of experience in business development and technology consulting for major corporations. Learn about the latest trends in A.I., and find out how to avoid the common mistakes business owners make in social media marketing.

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.