Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian, until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Today Kevin is an expert copywriter, and one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Find out how you can apply his deceptively simple 4-sentence formula to skyrocket your profits and grow your businesses at record pace!