Shye and Craig break down the core concepts from Triggers: Creating Behavior That Lasts – Becoming the Person You Want to Be, by Marshall Goldsmith and Mark Reiter. Why do we struggle to behave in ways that benefit us? Our environment is full of hidden triggers that make creating change difficult, but by becoming aware of our triggers, we can develop new responses to them. Learn how to build new behaviors that have a positive impact on your business and personal relationships.