32 STRATEGY | How to develop new ideas into successful lines of business. w/Marc Steren

Marc Steren, founding Director of Entrepreneurship at the Bullis School and the Co-Director of Georgetown University's Summer Launch Program, shares insights from his book: The Student’s Guide to Entrepreneurship. Learn how to use Marc's proven "BACCA" innovation framework to validate new concepts quickly and efficiently, so you can get better products and services to the right customers faster.



About Marc Steren

Marc Steren is the founding Director of Entrepreneurship at the Bullis School and the Co-Director of Georgetown University's Summer Launch Program, where he is an Entrepreneur-In-Residence.  Marc is the winner of the National Federation of Independent Business Entrepreneur Educator of the Year 2015, and the David S. Stone Teaching Excellence Award, 2015. He is an experienced entrepreneur and founder of multiple startups where he has won many awards including highest sales week.  He was inducted into Mindshare in 2000 and was named an "entrepreneurship expert" by the Georgetown University McDonough School of Business in the same year.  Marc has been featured in the Washington Post, Washingtonian magazine and University of Pennsylvania Law Gazette and was recently profiled in the Huffington Post for his book, The Student's Guide to Entrepreneurship, a step by step process to build startups designed for students.