John Warrillow, founder of The Value Builder System, a cloud-based assessment tool business owners use to assess the “sellability” of their company, shares insights from his latest book The Automatic Customer: Creating A Subscription Business In Any Industry. Learn how you can deploy the same successful strategies used by companies like Amazon, Apple, and Microsoft to increase the value of your business dramatically, and stay ahead of competitors in your marketplace.
About John Warrillow
Award-Winning Entrepreneur and Advisor John Warrillow is the founder of five companies, and the bestselling author of Built To Sell: Creating A Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best books of 2011, and his new book, The Automatic Customer: Creating A Subscription Business In Any Industry. A regular contributor to Inc.com and The Globe and Mail, Warrillow was called one of the “Top Ten Business-To-Business Marketers” by B2B Marketing. Assessing businesses for over 15 years, he shares his expertise in areas ranging from entrepreneurship, sellability, and the benefits of subscription-based marketing to build–and sustain–success.
John is the founder of The Value Builder System, a cloud-based assessment tool business owners use to assess the “sellability” of their company. The Value Builder System is licensed to a network of 1,700 accountants and other advisors around the world who use it as a succession planning “conversation starter” with their clients. Before starting The Value Builder System, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008.
Warrillow is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world’s ten best podcasts for business owners, and the author of Drilling for Gold: How Corporations Can Successfully Market to Small Businesses.
