Bruce Tulgan, an internationally recognized expert on leadership and management, shares insights from his latest research on The Great Generational Shift. As the Baby Boomers’ slow but steady exodus from the workforce continues, the Second Wave Millennials continue entering the workforce in droves. This radical shift in numbers is accompanied by a profound transformation in the norms, values, attitudes, expectations and behaviors of the emerging post-Boomer workforce. Find out what you can do to meet the challenge of engaging, developing, and retaining the new generation of employees.
There is a “Great Generational Shift” underway in the workforce today. As many as six generations are working side by side in today’s workplace. This is the post-Baby Boomer shift that demographers and workforce planners have been anticipating for decades. It is not only a generational shift in the numbers in the workforce, but an epic turning point. The workforce is aging on one end of the spectrum and getting younger on the other. In the middle there is a gap, with the prime age workforce shrinking as an overall percentage of the workforce.
Bruce Tulgan and RainmakerThinking, Inc. have been tracking this transformation for more than 20 years THE GREAT GENERATIONAL SHIFT: UPDATE 2017, presents the latest findings from their ongoing Generational Shift study.
The “Generational Shift” is no ordinary generation gap in the workplace. Because this is an era of profound historical changes, generational difference today is a powerful lens through which to understand changes in the very nature of the workplace:
- The myth of job security is dead
- Short-term rewards and benefits are the “new normal”
- Employees today are much less likely to believe an employer’s long-term promises
- The free-agent mindset is now the prevailing workforce mindset.
The “Generational Shift” affects all members of the post-Boomer workforce: employers, workers, leaders, managers, and supervisors. The information provided in THE GREAT GENERATIONAL SHIFT: UPDATE 2017 will help all members of the workforce to understand the factors contributing to these changes, and to plan and prepare for the challenges ahead.
About Bruce Tulgan
Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace and one of the leading experts on leadership and management. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer.
Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a “management guru” and he was named to the 2009 Thinkers 50 rising star list. On August 13, 2009, Bruce was honored to accept Toastmasters International’s most prestigious honor, the Golden Gavel. This honor is annually presented to a single person who represents excellence in the fields of communication and leadership. Past winners have included Stephen Covey, Zig Ziglar, Deepak Chopra, Tony Robbins, Ken Blanchard, Tom Peters, Art Linkletter, Dr. Joyce Brothers, and Walter Cronkite.
Bruce’s most recent books include the updated and expanded edition of Not Everyone Gets a Trophy: How to Manage the Millennials (Wiley/Jossey-Bass, 2016) and Bridging the Soft Skills Gap: How to Teach the Missing Basics to Today’s Young Talent (Wiley/Jossey-Bass, 2015). He is also the author of The 27 Challenges Managers Face (Wiley/Jossey-Bass, 2014), and the best-selling It’s Okay to Be the Boss (HarperCollins, 2007), and Managing Generation X (W.W. Norton, 2000). Bruce’s other books include Winning the Talent Wars (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller Fast Feedback (HRD Press,1998); Managing the Generation Mix (HRD Press, 2006) and It’s Okay to Manage Your Boss (Jossey-Bass, 2010). Many of Bruce’s works have been published around the world in foreign editions.
Bruce lectures at the Yale Graduate School of Management, as well as other academic institutions, and his writing appears regularly in human resources, staffing and management journals, including a regular column in TRAINING magazine called ‘Sticky Notes’ and a regular column in the Huffington Post. His writing has also appeared in dozens of magazines and newspapers such as the Harvard Business Review, BusinessWeek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today. As well, his work has been the subject of thousands of news stories around the world.
Before founding RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He graduated with high honors from Amherst College, received his law degree from the New York University School of Law, and is still a member of the Bar in Massachusetts and New York. Bruce continues his lifelong study of Okinawan Uechi Ryu Karate Do and holds a sixth degree black belt, making him a Renshi master of the style. He lives in New Haven, Connecticut with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book The Most Famous Man in America: The Biography of Henry Ward Beecher (Doubleday, 2006).
