Craig Klein, CEO of SalesNexus, a comprehensive solution for CRM, marketing/email automation, and lead generation, shares insights on how to improve your end-to-end sales process. Learn how to avoid the common mistakes business owners make in the sales process. Discover how to raise brand awareness, attract more of your most likely customers, and reduce your time spent chasing dead leads.
About Craig Klein
Craig Klein is the CEO of SalesNexus, a comprehensive solution for CRM, marketing/email automation, and lead generation for companies of all sizes. Craig says SMBs suffer 2 main challenges that stagnate growth: Potential customers don’t know they exist, and Salespeople invest too much time seeking out customers who need what they’re selling instead of helping those that do. Craig and his team work business that range from small startups to Fortune 500 companies to create systems that give salespeople more time to sell and more quality leads to sell to, while giving management the accountability that’s so elusive in sales. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multi-million dollar, multi-year contracts to energy companies like ExxonMobil. This experience gave him the keen understanding and risk associated with misallocated sales time.
