Could the secret to exponential business growth lie at the intersection of leadership and sales? Best-selling author and business growth consultant, Scott Edinger, joins us to map out this critical junction. His compelling insights light the path to bridging the disconnect frequently seen between leadership and sales. Scott’s approach is not about pushing products or services, but selling solutions - an approach that transforms how customers perceive their problems, ultimately leading to successful growth.
Get ready to challenge your preconceived notions on strategic purchases as we dive into our personal anecdotes about buying air conditioning in the sweltering Florida heat. Here, we uncover the importance of expertise and a diagnostic approach, even when it means going against a customer’s initial preferences. As we transition into our final discussion with Scott, he shares invaluable insights from his book "The Growth Leader", stressing the necessity of having meaningful conversations and creating emotional connections. Tune in for an enriching conversation that promises thought-provoking strategies and techniques for driving business growth.
Scott Edinger
Scott Edinger is the premier consultant for leading business growth - trusted by clients in the Fortune 500 and across the globe. Scott has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results. He has written three books and over a hundred articles in Forbes and Harvard Business Review, among other prominent publications. As a consultant, author, advisor, and speaker, Scott creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales. Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler. School of Business. He received a B.S. in Communication Studies and Rhetoric from Florida State University, where he sat on alumni committees including the Board of the College of Communication and Information.
